Marketing has many shapes and forms but one of the most effective strategies is email marketing. Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels. I remember getting my first email from Travelocity about 20 years ago.

Email marketing has the highest return on investment out of all marketing channels. According to a study, for every $1 spent on email marketing, you can generate $42 ROI. Pretty impressive, no?

Another benefit of…

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