Email Marketing For Beginners: A Step by Step Guide

1. Set Your Goals

2. Pick a Marketing Service

3. Install Sign up Forms

  • Your homepage near the top or above the fold so it’s visible when someone lands on your site without scrolling down
  • The footer so people can sign up without having to scroll all the way up
  • At the bottom of your blog posts
  • In your blog sidebar

4. Build Your List

5. What Makes a Good Lead Magnet?

  1. Easily consumed: Lead magnets are only effective when the audience uses them, so if you deliver a 300-page manifesto, you won’t gain traction.
  2. Actionable: Lead magnets need to provide an actionable tool, skillset, or useful information that your audience can apply.
  3. Creates noticeable improvement: People continue to buy products and services if they work well. Your lead magnet will become successful if it’s as valuable as your products and services.
  4. Relevant: If you’ve done your homework about your prospects, you’ll have no trouble coming up with a lead magnet subject that solves problems.
  5. Immediately available: People love instant gratification, so give it to them right then and there.

6. Email List Segmentation and Why You Should Use It

7. Avoid Spam Filters

  • Make sure all recipients have actually opted-in to receiving your emails. If this is not the case many will flag your email as spam and the message will spread like wildfire.
  • Send your email campaign from a good IP address. If your IP address have ever been flagged distributing spam, the emails will likely be recognized as spam once again.
  • Send emails through verified domains.
  • Keep your email template code clean. To do that, simply use the built-in interface and try to avoid coding your own.
  • Personalize your emails by using tags such as [first name] [last name]
  • Include your location physical address or city, state, country.
  • Provide an easy way for users to unsubscribe. Majority of platforms provide this by default.

8. Select Your Campaign Type

9. Create a Campaign

10. When should I send marketing emails?

11. Test, Test, Test

Watch Your Email Marketing Plan Take Shape



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WDB Agency

WDB Agency

WDB is an integrated design and digital marketing agency. We craft modern design experiences for tomorrow’s brands.